Cecelia Garber will participate on a panel discussion. The three panelists will discuss the legal concept of goodwill and the issues of personal and professional goodwill. They will also highlight recent case law on goodwill, emphasizing 2015-2016 appellate decisions. The session will include a discussion of the ethical and professionalism issues impacting goodwill. As a result of attending this session, the learner will be better able to recognize and apply the factors necessary for personal and professional goodwill and in confidently representing clients in matters involving valuation matters.