Join Marcum LLP and Polsinelli for a live educational event that will provide valuable insights and strategies to navigate the evolving landscape of senior care. With changes in staffing patterns, cost of capital, reimbursement, the growth of Medicare Advantage, the shift towards value-based care and new regulations, leaders face increasingly complex financial, compliance and regulatory challenges.

Our speakers will offer practical insights into how to adapt to these trends and challenges and implement strategies to ensure compliance, deliver high-quality care, and achieve financial sustainability. They will also provide benchmark data to help you assess your organizations’ performance and identify areas for improvement.  

Don’t miss out on this opportunity to network with peers and gain valuable insights into the future of the senior living industry. We look forward to seeing you. 


David Friend MD, MBA

Principal, Marcum LLP

Dr. David Friend is Marcum’s healthcare practice leader for the Midwest region and chairs the Firm’s National Healthcare Thought Leadership Committee.

For more than 30 years, Dr. Friend has provided strategic, management, clinical, tactical and financial acumen across a wide range of healthcare enterprises. He has served as a C-suite executive, chief medical officer, chief strategy officer, board director and advisor for a variety of Fortune 500 companies, health systems, academic medical centers, physician groups, insurance companies, life sciences, private equity, technology and post-acute care organizations.

Matthew Murer J.D.

Health Care Department Chair - Polsinelli

Matthew Murer is the Department Chair for the firm’s national health care practice. Matt’s personal practice is devoted to counseling long term care, assisted living and senior housing providers, hospitals, blood banks and clinical laboratories. Matt has worked with hundreds of providers in resolving licensing and certification issues, including providing regulatory support for portfolio transactions, especially those with complex change of ownership issues. He has extensive experience dealing with survey issues including immediate jeopardy and life safety code issues. He also has experience with reimbursement issues and fraud and abuse issues, including OIG/DOJ investigations.

Matt was involved in drafting Illinois’ Assisted Living and Shared Housing Establishment Act, and he was awarded AARP’s Partnership in Excellence award for his work on the legislation. Matt has served on the state’s Assisted Living and Shared Housing Advisory Committee and the state’s Assisted Living and Shared Housing Quality of Life Committee for over seven years. He speaks regularly on issues that are important to the long-term care and senior housing industries.