Overview

We have studied the trends and best practices that drive smart and savvy B2B lead generation campaigns. This session provides an overview of lead generation best practices and points of failure to guide Business Owners, C-Level executives and marketing decision makers.

Trends covered in this session:

• What is lead generation?
• Relevant B2B marketing and lead generation statistics
• Common mistakes in lead generation
• Best practices
• Key metrics for success
• Specific lead generation tactics

Presenter: Jonathan Ebenstein, Partner/Managing Director, Strategic Marketing, Marcum LLP
CPE Category: Communications & Marketing
Level: Basic
Prerequisites or advance preparation: None